Drinks & Chess Victories: The Young British People Providing The Game a Fresh Breath of Life

One of the most vibrant locations on a weekday evening in east London's Brick Lane isn't a restaurant or a streetwear label pop-up, it's a chess club – or a chess and nightlife combination, precisely speaking.

This unique venue represents the surprising fusion between chess and London's fervent nightlife culture. It was founded by a young entrepreneur, in his late twenties, who began his initial chess club in the summer of 2023 at a smaller bar in a nearby area, a short distance from the current location at Café 1001 on the iconic lane.

“I wanted to create chess clubs for people who share my background and people my generation,” he explained. “Usually, chess is only placed in environments that are full of senior individuals, which isn't diverse sufficiently.”

On the first night, there were just 8 boards shared by sixteen people. Now, a “successful evening” at the regular Knight Club will draw about two hundred eighty attendees.

Upon arrival, the venue feels more like a music night than a traditional chess meeting. Mixed drinks are being served and tunes is in the air, but the chessboards on each table are not just decorative or there as a novelty: they are all occupied and surrounded by a line of spectators eagerly anticipating for their turn.

Jimmy Ifenayi, in her mid-twenties, has been attending Knight Club regularly for the past several months. “I possessed little understanding of chess before my first visit, and the first time I tried it, I competed in a game against a expert player. It was a swift win, but it made me intrigued to study and keep playing chess,” she noted.

“The event is about 50% social and half participants genuinely wanting to engage in chess … It is a nice way to unwind, which avoids visiting a club to meet other people my generation.”

An Activity Reborn: The Ancient Game in the Contemporary Era

Lately, chess has been cemented in the societal zeitgeist. The popularity of online chess proliferated during the global health crisis, making it one of the most rapidly expanding online games in the world. Across media, the streaming series a hit show, as well as the author's latest novel a literary work, have crafted a distinct imagery associated with the sport, which has attracted a new generation of enthusiasts.

However a great deal of this newfound appeal of the chess club isn't always about the intricacies of the game; rather, it is the simplicity of connecting with others that it facilitates, by taking a chair and playing with a person who could be a total unknown individual.

“It's a brilliant Trojan horse,” said Jonah Freud, co-founder of a local venue in London, a bookshop, library, coffee house and lounge, which has organized a popular chess club every Wednesday since it began several years back. Freud’s aim is to “remove chess from its elite status and transform it into like pool in a casual pub”.

“It is a very simple vehicle to get to know people. It kind of removes the pressure of the need of conversation from socializing with people. You can do the awkward part of introducing yourself and talking to a new acquaintance over a game rather than with no kind of context involved.”

Growing the Community: Chess Nights Beyond London

In Birmingham, a similar initiative is a regular chess night taking place at a city cafe, near the city centre. “We found that people are seeking places where you can go out, socialise and have a good time outside of going to a bar or club,” stated its founder and organiser, a young leader, 21.

Together with his friend a partner, also young, he purchased game sets, created flyers and started the chess club in January, during his last year of college. Within months, he reported their event has grown to draw more than 100 youthful players to its gatherings.

“Such a venue has a particular connotation associated with it, about it seeming quiet. Our approach is to move in the contrary way; it is a convivial get-together with chess as part of it,” he emphasized.

Learning and Playing: A New Cohort of Chess Enthusiasts

Among numerous attendees, chess clubs are an introduction to the activity. Zoë Kezia, 27, is picking up how to participate in chess with other visitors of chess night at the venue. She became curious in the pastime was piqued after an enjoyable night dancing and playing chess at one of Knight Club's events.

“It is a unique concept, but it works,” she commented. “It encourages face-to-face interactions instead of digital pastimes. It's a free third space to meet new people. It's inviting, you don't have to necessarily be skilled at chess.”

She jokingly likened the popularity of chess with the youth to the superficial image of the “ostentatious intellectual”, an effort to simulate intellectualism while projecting the appearance of “hipness”. Whether the chess craze has fostered a authentic interest in the game is not a notion she's entirely convinced by. “It's a wholesome trend, but it’s very much a fad,” she observed. “Once you compete against people who are really dedicated about it, it rapidly becomes less enjoyable.”

Competitive Gaming and Community

It might all be a some fun and games for those looking to employ a game set as a social vehicle, but serious participants do have their place, even if off the dancefloor.

Lucia Ene-Lesikar, 22, who helps organise Knight Club,says that more competitive attenders have established a competitive ranking. “People who are part of the competition will face one another, we'll go to early rounds, semi-finals, and then we'll finally have a league winner.”

A dedicated player, in his twenties, is a competitive competitor and chess teacher. He has been the competition for about a year and participates at the club nearly every week. “This is a welcome option to playing intense chess; it gives a feeling of belonging,” he said.

“It's interesting to see how it evolves into more of a social pastime, because previously the sole people who engaged in chess were people who didn't socialize; they simply stayed home. It's typically just two people playing on a chessboard …

“The thing appeals to me about here is that one isn't really facing the computer, you're engaging with live opponents.”

Alexander Brown
Alexander Brown

A seasoned gambling analyst with over a decade of experience in UK casino regulations and player advocacy.